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21.10.2019 Cooperation SCHOELLER TEXTIL AG and FORMOSA TAFFETA CO., LTD.

Schoeller Textil AG, Sevelen, Switzerland, and Formosa Taffeta Co., Ltd., Touliu, Taiwan, will broaden their cooperation.

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10.11.2017 Design Prize Switzerland

Schoeller’s heated e-soft–shell wins Design Preis Schweiz

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16.10.2017 camoshield™

For top-level camouflage both during the day and at night

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15.10.2017 ceraspace™

ceraspace™ technology shines now in high-visibility

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01.10.2017 pyroshell™

permanent flame protection on multi-norm synthetic fabrics

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13.09.2017 Schoeller Receives Keyhouse Hightex Award

The Munich Fabric Start tradefair awarded Schoeller with a Hightex Award for excellence in sustainability.

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06.04.2017 ecodye

Swiss companies Schoeller and Textilcolor develop revolutionary polyester dyeing

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30.03.2017 Schoeller motorcycle textiles

Functional, colour-coordinated and super comfortable

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29.09.2016 Schoeller at a glance

Founded in 1868 with headquarters in Switzerland, Schoeller Textil AG is a global leader in high-performance textile manufacturing specializing in the ...

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The new standard for textile innovations

Schoeller Textil AG sharpens its sustainability focus and unveils holistic rebranding efforts

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

“At the beginning of the rebranding process, it was clear to us we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, Schoeller chief commercial officer.

“The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature.”

TRANSPARENCY AND SUSTAINABILITY

Paramount to Schoeller’s corporate identity is the full disclosure of brand principles and transparency around all business divisions. A simplified logo design was established by reducing logo elements and colors for a modern look and feel that can be produced in a much more resource-efficient manner. Schoeller’s new brand mantra of “Textile Intelligence” speaks to its company mission of more than 150 years.

Schoeller has been a bluesign system partner from the very beginning and uses the Higg Facility Environmental Module (FEM) to assess sustainable performance. In addition to environmentally-friendly manufacturing processes and careful material selection, the highest quality and sustainability standards in production also mean guaranteeing fair working conditions. Schoeller follows a Code of Conduct that guarantees transparent production chains, environmental protection, and fair working conditions.

“Zero Textile Waste” becomes a targeted brand strategy.

While the production of textiles and textile technologies is continuously being optimized to preserve resources, the manufacturing processes are often costly and complex. To this end, Schoeller offers new approaches to efforts around Zero Waste in the industry. Its new online shop, “Schoeller re-Fabric” sells textile remnants from production directly to designers and smaller productions to increase its overall production volume efficiency and avoid textile waste.

COBRANDING – the Schoeller brand enhances its innovative image as a textile supplier for collaborating partners. 

The use of Schoeller textiles and innovative textile technologies offers international textile manufacturers and designers such as Alberto, Alpha Tauri, Descente, Fila, Jack Wolfskin, Ortovox, Pikeur and Tracksmith a unique opportunity to combine highly functional features with design. For Schoeller, the focus is on strengthening our brand partners’ consumer offerings around sustainability and quality while collaboratively making important strides together toward an improved path for our industry’s future.

ABOUT SCHOELLER

Schoeller Textil AG is a textile manufacturer with headquarters in Switzerland, a subsidiary in Balingen, Germany, and sales offices in Istanbul, Newburyport, Mass., Seoul, Tokyo, Navi Mumbai, and Hong Kong. The company’s headquarters in Sevelen is home to a total of 200 people, 30 percent of whom work in the research and development department.

The company was founded in 1868 and specializes in textile innovations and the sustainable development and production of high-quality textiles and textile technologies, which lead the global niche markets. In product development, Schoeller has always focused on individual customer needs in order to create the best product solutions with added value for customers and the environment. In this way, the company contributes to a sustainable textile future together with its international partners.

Performance

Our textiles guarantee maximum comfort for personal peak performance in any situation.

Innovation

Our aspiration is to create genuine product innovations that offer added value for our customers and for nature - optimized, sustainable, and versatile.

Swissness

For our daily work, our Swiss roots mean absolute precision, resource-saving manufacturing processes, and a deep connection with nature.

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